Marketability as a Golf Course
Most visitors at this golf course are from Osaka-shi and northern part of the Osaka Prefecture, who take advantage of its accessibility. As there is no need to use an expressway from the Shiga Prefecture and Kyoto Prefecture, this course attracts customers from a wide range of geographic areas including Osaka, Kyoto and Shiga prefectures, where many of its club members reside.
In the five years since the Sponsor acquired this golf course, the number of visitors has increased from 112,000 in FY2010, when the Sponsor acquired the golf course, to 147,000 in FY2013, with the utilisation rate improving from approximately 74.7% in FY2010 to 80.0% in FY2013.
At this golf course, with more than 3,200 club members (including those of the Otsu Country Club Higashi Course) as at the end of March 2013, the ratio of member visitors to all visitors has increased steadily from about 21.6% in FY2010 to 24.9% in FY2013. Revenues are increasing because of operational streamlining through changing the operational style of the Nishi Course restaurant and generating demand for golf competitions by renovating the clubhouse. Furthermore, by sharing operating staff between the Higashi and Nishi Courses, operation efficiency has been optimised, contributing to improved overall profitability.