Marketability as a Golf Course
The Kamo Country Club attracts visitors from a wide range of areas covering not only Kyoto but also Osaka and Nara prefectures, which are adjacent to Kyoto Prefecture. As it is located in the southern part of Kyoto Prefecture, this golf course is an approximately 60-minute drive by car from Osaka and the Osaka Kitakawachi area, a commuter town in the Osaka metropolitan area, and a 15-minute drive by car from Nara. The golf course's proximity to the residential areas of the Greater Osaka Region provides a geographical advantage in broadening its visitor base. The annual number of visitors to this golf course was 112,000 (equivalent to approximately 56,000 on an 18-hole basis) in FY2013. Visitors from the Osaka Prefecture accounted for more than 50% of total visitors. The golf course's accessibility is among its key characteristics.
The Kamo Country Club had a membership of more than 4,700 as at the end of March 2013, and the ratio of member visitors to all visitors increased to approximately 31.3% in FY2013 from approximately 27.8% in FY2011. The combined number of visitors who are members themselves and are accompanied by members accounts for approximately 55.7%, contributing to a stable visitor flow.
This club has a large number of visitors due to its affordable green fee, targeted at casual golfers. In addition, the club has 36 holes and can therefore meet the demands for a large-scale competition. The annual number of visitors to this golf course for the past three years was approximately 91,000 to 112,000, an indication of its ability to attract visitors. Income from restaurants and shops has correspondingly increased as the club has attracted more visitors. To enhance its price competitiveness and differentiation from competing courses, the club engages in various efforts to increase the quality of its golf courses.